Are we there yet? Assessing Agile Marketing Maturity
Agile marketing maturity is not a checkbox. A practical assessment of where a marketing team sits on the maturity curve — and what the next level of improvement looks like.
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Making sense of agility, scaling, OKRs, product operating models, and leadership — written from 15+ years in the field.
All Posts — Page 41
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The Ideal Agile Marketing Tool
What the ideal agile marketing tool looks like: marketer-friendly language, visual boards, flexible team support, and actionable flow insights — not just a developer tool repurposed for marketing.
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Yes, SAFe 4.0 includes kanban. But does it include the beauty of Kanban?
SAFe 4.0 added Kanban to the framework — but does it capture the evolutionary, pull-based spirit of Kanban or just the visual board mechanics? A critical look at Kanban within SAFe.
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The Agile Theater
What Agile Theater looks like in practice: the surface-level adoption that delivers compliance without capability. Signs your organization is performing agility rather than practicing it.
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Are your Product-Owners cross-functional enough?
Product Owners who only manage backlogs are missing half the job. The cross-functional skills — stakeholder management, discovery, value measurement — that distinguish great POs.
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Develop on Cadence — Deliver on Demand — The Agile Marketing Version
Develop on cadence, deliver on demand — the SAFe principle adapted for agile marketing: sprint-based development cycles with continuous publication rather than batched releases.
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