Scaled Agile Marketing
Scaling agile to larger marketing organizations — applying SAFe, Lean, and flow concepts to help CMO-level teams move beyond team-level agile into true scaled agile marketing.
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Making sense of agility, scaling, OKRs, product operating models, and leadership — written from 15+ years in the field.
All Posts — Page 42
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Is your SAFe Agile Release Train flexible enough?
A SAFe ART can become rigid and ceremony-heavy. How to keep an Agile Release Train flexible, outcome-focused, and able to adapt as context changes.
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How to REALLY Add Learning to your Agile Marketing Flow
Learning loops are the engine of agile marketing — but most teams implement them poorly. How to build genuine inspect-and-adapt cycles into your marketing cadence.
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How should you design your SAFe ART/Value Stream?
How should you design your SAFe ART and Value Stream topology? Principles and examples for deciding what Agile Release Train structure makes sense for your organization.
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Uncertainty & the Scaled Agile Framework (SAFe™)
SAFe was built to manage the uncertainty inherent in large-scale product development. How the framework structure helps — and where it can undermine empiricism.
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SAFe Uncertainty Matrix: Using the Stacey Matrix in Scaled Agile
Apply the Stacey Matrix to SAFe decisions so you can match planning, coordination, and leadership approach to the real level of uncertainty.
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