Are We There Yet? Agile Marketing Maturity
Agile marketing maturity is not a checkbox. A practical way to read where your marketing team actually sits, and what the next level looks like.
Read more →Insights
Making sense of agility, scaling, OKRs, product operating models, and leadership: written from 15+ years in the field.
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The Ideal Agile Marketing Tool
What the ideal agile marketing tool looks like: marketer-friendly language, visual boards, flexible team support, and real flow insights.
Read more →Does SAFe 4.0 Include the Beauty of Kanban?
SAFe 4.0 added Kanban to the framework, but does it capture the evolutionary, pull-based spirit of Kanban, or just the board mechanics?
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The Agile Theater
What Agile Theater looks like in practice: shallow adoption that delivers compliance without capability. Signs you're performing agility, not practicing it.
Read more →Are your Product-Owners cross-functional enough?
Product Owners who only manage backlogs are doing half the job. The stakeholder, discovery, and value-measurement skills that separate great POs.
Read more →Develop on Cadence, Deliver on Demand in Marketing
Develop on cadence, deliver on demand: the SAFe principle adapted for marketing: steady cycles, continuous publication, no batched releases.
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