Training

OKRs Masterclass

Everyone has a customer — even HR, marketing, legal, and finance. OKRs help your company set goals that keep the humans you serve top of mind. Based on Jeff Gothelf and Josh Seiden's best-selling book, 'Who Does What by How Much?'

Learning Goals

What You'll Learn

Align the organization around the same goals

Create shared direction that cuts through silos and politics — everyone pulling toward the same outcomes.

Understand outputs vs. outcomes

Develop a deep, practical understanding of the difference — and learn to set goals around outcomes, not deliverables.

Define your "customer"

Understand who your customer is regardless of your role — and how to measure success through meaningful changes in their behavior.

Write excellent OKRs

Write objective and key result statements that are clear, outcome-oriented, and genuinely motivating.

Build a continuous OKR practice

Develop the habits and cadences that make OKRs a living operating system — not a quarterly ritual.

Improve organizational agility

Use OKRs to create a culture that obsesses over the humans you serve — and massively improves organizational agility.

Who It's For

Designed for OKR Launch and Improvement

Organizations launching OKRs

Start with the people writing organizational-level OKRs, then spread throughout to support OKR deployment across the organization.

Organizations improving their OKR program

Evolving from activity/output-focused OKR theater to an organization more focused on outcomes and empiricism.

Optional Add-on

Implementation Strategy Session

Application session to get started

The OKRs Masterclass includes an optional implementation strategy/application session — to get you started using outcome-oriented OKRs in your organization, not just understanding them in theory.

Ready to make OKRs work for real?

The OKRs Masterclass is a Sense and Respond Learning curriculum delivered solely by S&RL Certified Training Partners. Yuval Yeret is a certified S&RL Training Partner.